Improving Your Business Touchpoints Without Spending One Dime!
Yes, I said FREE. Now that I have your attention, let me take a moment to dispel the traditional marketing naysayers. The old adage says, “you have to spend money to make money.” That is true; especially when promoting ads online platforms such as Facebook, IG, Google Ads, etc. However I could also argue that word-of-mouth marketing still remains one of the top methods for customer acquisition which just happens to be (drumroll please) FREE!
Why is word-of-mouth so effective? Two words: tangible marketing. Someone heard something positive about you from someone they trusted or respected. Tangible marketing is the creation of touchpoints with your business. In other words, they are ways to access your business. How many touchpoints does your business currently have? Here are strategies to improve your business touchpoints without spending one dime.
Establish Yourself as an Industry Subject Expert
No one is a better advocate for your business than you and your team. You have spent a lot of time and money to be the best at what you do. Tell it to the world (literally). Actively blog and post it onto your company website. Create a free webinar or e-book. Volunteer to speak at conferences and workshops. The key is to get your name out there whether via digital footprint or in your community.
Strengthen Your Social Media Profile
Your company social media should always display what your business is about, what you do, and how to contact you. Your customer should walk away knowing exactly what they will receive. Use your personal social media accounts to your advantage. If you are a head of a company, create a public figure profile. Use your LinkedIn account to promote your skillset, develop relationships, and participate in industry group discussions. When sharing company content, hashtag keywords that are relevant to your industry so they will appear in search
Always Have Your Bullet and Bait:
Let’s face it. We all have a Rolodex of business cards that we never have called. Business cards tell who you are but often are given in the moment and do not remind the prospect of your value proposition or have a solid nuture
system in place. Attach your business card to your company brochure. It’s harder to lose, harder to separate, and harder for your prospect to forget what you offer. Make sure both your business card and your brochures tell
your prospects every way they can contact you. Remember, we have five generations in the workforce now, each with their own preference of communication. If you are truly bold, find them on LinkedIn or Facebook and thank them for their contact to begin building a rapport and so they now will consistently see your brand without you having to sell to them.
Building a Community
It takes a village. Thanks to social media you can form one from anywhere in the world at any time of the day. Tap
into the power of live stream. FB Live and IG IV gives you free press to show the world a live glimpse into your company. Also, you can interact with your audience in real time. As a bonus, you can then share your recorded live
feed for those who missed it. When a customer has a win using your product or service post about it and tag them. Not only do you highlight them, but they will in turn be a live testimonial for your in a society that expects social proof.
There are some simple and FREE ways to get your company in front of more people. Whichever tangible marketing
strategy you choose, always remember to ensure a prospect has a clear call-to-action once they have come in contact with your brand.
Christina is the COO of Terry Foster Consulting which helps businesses maximize their profit through online advertising channels.