Whether you’re a entrepreneur or a small-business owner LinkedIn is the ultimate way to build and promote your company. There are four million company pages on LinkedIn and the number is increasing daily. A Company Page helps members learn about your business and find job openings at your company. Invite your employees to connect with your page to increase the visibility of your page and boost engagement with it. Here’s a three-step process for getting the most from the company page LinkedIn feature.
3 Easy Steps to Creating Your Company LinkedIn Page
Step #1: Create a Company Page. In order to have a company page, LinkedIn requires you to have a personal LinkedIn account. From the Work drop down menu, choose Create A Company Page. From there, you will need to enter your Company Name and what you would like your URL to be for your new company page. When finished, click the box verifying that you are the official representative of your company and have the right to act on behalf of the company in the creation of the page.
Upload Content. Your company description is the first bit of text you will need to add. You are permitted 2,000 characters to use in the description. For a good description, describe what you do and who your clients are while keeping in mind keywords for good SEO (Search Engine Optimization).
Add Visuals. There are only two areas to include photos on your Company Page. The first is the logo area which shows up in the experience sections of your employees’ profiles when they choose your company from the LinkedIn list. It also shows up in the LinkedIn results when people search for your company. The second area is the banner area. Here you can add images of what you do and/or include additional text in the image to create an ad in the banner.
Finish Up Your Page. Complete filling in additional page details such as company type, number of employees, industry, location, address, etc. You can also add admins who can have administrator rights to the page and be able to edit it as well. In the Specialties section of the page, make sure to include your most important keywords to aid in getting your page listed in the search engines.
Create Product Pages. LinkedIn also allows for separate pages for specific products or services that you offer. Each page permits you to upload a logo and banner image for each product/service. Each page allows 200 characters for a description, and members can follow specific product pages they are interested in. There is a limit of 10 product pages per company. So choose those products or services that you can update the pages on regularly and ones that members will be interested in. These items appear in the right hand side bar. Make sure the first product you feature is your most important product/service. It will appear first in the listings.
Step #2: Build and Interact With Your Audience. Make a weekly commitment to keep your page up to date with regular updates done no more than once a day. Some examples of what to use as updates are as follows:
- Stats representing your industry.
- Inspirational quotes. Get the conversation started with a great quote.
- Ask thought-provoking questions. Open-ended questions solicit responses, engaging your audience in your updates.
- Provide links. Link to other content you have created on the web or to useful resources for your audience. Posts with links attract double the attention.
- Involve your employees and get them to join your page and follow it.
- Promote your page by including a link in your email signature, on your business cards, and on your website.
Step #3: Measure Your Success. LinkedIn makes it really easy to view your stats. There are two places to find your stats. Analytics and Notifications. The data LinkedIn provides shows you the engagement related to each post. It may take up to 24 hours after posting to see stats for your recent posts.
LinkedIn has stated that you only need 100-200 followers for your Company Page to reach the tipping point to start making an impact and driving engagement.