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Cost-Effective Connecting: Promoting Your Business on a Limited Budget
By Kathy Pfister
Robinson Chapter
Today one of the cost effective ways to market your business is using inexpensive or even free Internet tools. Some of the social media applications are available at no cost.
Linked-In is a business oriented social networking site. Users build a profile and invite others to become a connection. Connections may be users or new to the site. Users can then give recommendations to other users and request recommendations. Profiles include present and past work experience. People from your past and present can connect to you through this site for networking, job opportunities, recommendations and …
Go Global: Use the Web to Support Your Business
By Amy Fauth
Laurel Highlands Chapter
No matter what size of business you own, what products or services you offer or how much you have budgeted for advertising and marketing, there are a variety of low-cost advertising and promotional tools available to you on the Internet.
If you want to expand your customer base and the territory you serve, but don’t have the means to build new stores or facilities all over the world, the Internet offers you the opportunity to go global. Nearly everyone is on the Internet, and enjoy the convenience ease of buying online.
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