Fashion & Beauty

Make Your Appearance Work for You, Not Against You

By Kathay Callan, Cranberry Chapter

   Studies have shown that the way we look does matter. Psychologists say it takes between 3 and 30 seconds to form a first impression; and that first impression is difficult to undo. Although the way we dress, isn’t the only thing that goes into a first impression, it’s one thing that’s easy to improve upon.

   To build our businesses, we, as members of WBN and business women, work to maintain our current clients and attract new ones. Making a good first impression may be the first …